Epic is asking TikTok customers to create Fortnite’s subsequent emote. Over the weekend, Epic kicked off a weeklong contest that can award in-game prizes to somebody who posts an authentic dance transfer to TikTok together with the hashtag “#EmoteRoyaleContest.” The profitable dance can be introduced into the sport as a brand new emote, one of many many elaborate strikes Fortnite characters can burst into in celebration.
The competition appears to be a part of an even bigger technique from Epic that’s designed to maintain folks speaking about Fortnite, as its reputation wanes ever so barely following two really blockbuster years. Final week, Epic launched an in-game pores and skin based mostly on Ninja and mentioned that extra creator tie-ins had been coming. It had the impact of getting Ninja and his followers excited concerning the recreation, and it gave different creators a purpose to maintain taking part in Fortnite within the hope that they may get a tie-in sometime, too.
Alongside the dance contest, Fortnite additionally unveiled two extra creator tie-ins: emotes based mostly on Jordan Fisher, an actor and frequent Fortnite e-sports host, and Pokimane, the 10th-most-followed streamer on Twitch. Pokimane mentioned she created the dance herself over a weekend after being approached by Epic. A video of the dance posted to Twitter already has 2.6 million views. “There’s no pores and skin for now,” she mentioned on a stream unveiling the emote. “Possibly some day.” The customized dances need to be bought in recreation, and it’s probably that creators are getting some lower of the gross sales.
Trying to find dance strikes on TikTok gives one other means for Epic to maintain conversations round Fortnite going. Whereas the competition is just per week lengthy, it means per week of individuals mentioning Fortnite alongside new dance strikes within the hopes of breaking out, reminding TikTok customers of one other means they could possibly be spending their time. It additionally gives Epic an affordable strategy to get a brand new dance transfer. Epic beforehand held a dance contest in 2018, nevertheless it requested for submissions on Twitter, Fb, and Instagram.
Fortnite has had a messy historical past with emotes, having been accused a number of occasions of stealing dance strikes that went viral on-line. Whereas the lawsuits are stalled proper now, Epic has been sued over the floss dance and the Carlton dance, amongst others. One lawsuit alleged that Epic copied strikes from the music video for “Gangnam Fashion” by cloning Psy’s actions body by body.
Trying to find new authentic dances avoids that downside, no less than as long as Epic can affirm the community-made strikes are authentic.