Mercedes-Benz quietly enters the e-scooter market

Mercedes-Benz is understood for being a pioneer on the earth of cars, however till now, it hadn’t ventured into the world of two-wheeled electrical scooters. That may change, although, as the corporate very quietly introduced a two-wheeler on the 2019 Frankfurt Motor Present final week.

Stuffed inside a press launch between information of Mercedes-Benz-branded over-the-ear headphones and a toy model of the corporate’s EQC electrical SUV is a short point out of the forthcoming e-scooter. Severely, right here’s each phrase Mercedes-Benz father or mother firm Daimler wrote concerning the new scooter:

E-scooters have solely been allowed on German roads since June, and it’s already arduous to conceive of a visitors scene with out them. These agile, electrically powered scooters are the right option to cowl brief distances rapidly and with out harming the surroundings. The brand new E-Scooter within the Mercedes-Benz EQ model household was developed in cooperation with the scooter specialist micro, and is particularly designed for the primary or final mile, making it the right companion for these wanting versatile mobility options. Co-branded with micro, the Mercedes star and the EQ emblem seem on the handlebar stem as a trademark for Electrical Intelligence.

Please Notice: The market launch of the Mercedes-Benz E-Scooter is anticipated to be in early 2020.

That’s it! No phrase on vary, high velocity, or some other specs. It appears the corporate will promote them in Germany, however it’s not clear if it should attempt to crack different markets or how a lot it should cost. A spokesperson for Daimler confirmed that the automaker goals to promote the scooters on to customers, however it didn’t reply any additional questions on specifics.

There’s not even a photograph of the complete scooter. All Daimler launched had been two images of the bottom of the scooter with the Mercedes-Benz emblem entrance and heart. (That mentioned, Mercedes-Benz admits its scooters are coming from a partnership with Swiss scooter maker Micro, and judging from its look, it wouldn’t shock me if the specs line up with Micro’s Suspension or Merlin fashions.)

Spurred on by bold tech firms, electrical scooters have seen a increase in reputation over the previous few years. Quite a few cities have eagerly introduced them in, too, both as a bandage to poor public transportation infrastructure or as a possible different to automobiles. This has naturally attracted the eye of automakers. Each BMW and Volkswagen are dipping into the scooter market, whereas Ford purchased scooter firm Spin outright.

I’ve no thought what sort of market exists for an electrical scooter adorned with a Mercedes-Benz emblem. However when these items undoubtedly present up within the F1 paddock the place the corporate’s star racing driver Lewis Hamilton already employs an electrical scooter, I’m certain Mercedes-Benz will discover a option to promote them.

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